Virtually every commercial enterprise nowadays, no matter wherein they’re or what they do, is faced with a similar assignment: do anything it’s miles you do higher than you did it earlier than. Innovation is the number one business buzzword, and it is not the area of most effective the Apples and Targets of the sector. Innovation is the single most essential element in commercial enterprise achievement, due to a aggregate of an increasing global market, technology that advances at a breakneck tempo and an increasing number of stressful clients.
The global financial slump best makes this want for innovation greater important, as organizations are forced to do extra with fewer resources, trying to live on the string of unexpected demanding situations they’re going through, while making ready to take gain of latest opportunities after they finally floor.
One of the most massive revelations groups will enjoy on their road to organizational transformation is that realization that even as innovation is certainly the using pressure in enterprise today- backstage, it’s creativity that drives it.
Once this epiphany has befell it inevitably leads companies to invite the simple but paradoxical query, “Can creativity be trained?”
These two terms, “creativity” and “innovation” are frequently used interchangeably. However it’s far essential to make a difference if we are to reply these vital questions. While the numerous definitions of these two words should fill a quantity in themselves, for our functions we are able to say that creativity way definitely “generating new ideas and concepts, or making connections among ideas wherein none formerly existed.” Innovation is a extra worried process, which means “while a innovative concept is converted into a brand new way of doing some thing.” Innovation represents an incremental, evolutionary, or progressive trade in thinking, products, offerings or technique that usually promises extended fee.
So is it viable for normal people and teams at some stage in their organisation to gain knowledge of how to suppose creatively? Can they discover ways to assume outdoor the proverbial box to resolve challenges in new and unexpected methods never earlier than imagined? Is there a “mystery system” for creative genius that can be copied, disseminated all through the agency, and efficiently applied by using beginners with untested creative prowess?
This question approximately whether or not or now not creativity can be taught regularly ends in polarizing discussions. According to a current online survey we performed, 47% of respondents believed creativity can certainly study, 29% concept it is “quite” possible for humans to improve their creative abilities, and 24% felt you’ve got both got it, otherwise you do not.
Strong and diverse factors of view have been expressed with remarks along with… “Everyone has inherent creativity, but it’s far often destroyed or suppressed by means of the education technique;” “Not anyone is going to be a Picasso, Shakespeare, Vidal Sassoon or Andrew Lloyd Webber;” and “No it can’t study. It ought to be unleashed.”
When we distill the four most commonly expressed viewpoints on the situation, they’re:
– All People are innately innovative; so it’s no longer about coaching creativity, but alternatively locating approaches to help unleash, release or encourage it.
– All people are innovative, but in special ways. You can most effective help them enhance within the areas wherein they’re evidently creative.
– Some human beings are certainly creative; others are not. But you could teach humans how to be extra creative.
– Only some people are creative, and also you can’t train it. You both have it, otherwise you do not.
The loss of consensus on the situation is maximum probably attributed to the reality that even inside the modern enterprise world, creativity (and the innovative method itself) remains shrouded in the myth, mystique, misunderstanding and media hype. It doesn’t make it any simpler that creativity is considered a simply subjective system- a technique no longer without problems certified or quantified by using standardized metrics. For all of its allure, creativity is still perceived by using maximum as something magical or mysterious, a special innate skills possessed by means of a lucky few, blessed with the right DNA. Creativity need to be a “present from the gods.”
A Better Question To Ask
Fortunately for the ones corporations with a strong desire and dedication to expand an innovation-driven culture, there may be a more efficient (and much less polarizing) query they can ask to gain clarity at the problem: “Can our humans be taught to suppose more creatively?”
Consider the distinction between “Can creativity be trained?” and “Can our human beings gain knowledge of to think more creatively?”
The splendor of re-framing the authentic query on this new manner is that it allows greater discernment in the difference between the words creativity (generally concept of because the innate skills or ability to create or perform original works) and innovative wondering (the capacity to make new connections among thoughts or concepts). Perhaps now not all and sundry possesses the herbal capacity to create or perform a work of art; but actually anyone can make new mental connections in the event that they analyze effective strategies and manner for doing so.
So irrespective of how traditional a person’s creativeness or creative sensibilities might seem, it stands to cause that during a non-judgmental, supportive environment, with the proper shape, training, and proven tools and techniques to have interaction the thoughts in new and exclusive methods, someone can be taught to resolve demanding situations with the aid of making creative connections they have not imagined previously.
Every milestone in innovation starts as a new insight or innovative connection in the thoughts. But organizations don’t want Picassos; they need more innovative thinkers. And thousands and thousands of them are just waiting to be proven the way.
Mitchell Rigie and Keith Harmeyer, have a combined forty+ years revel in running inside the strategic advertising and marketing communications field. SmartStorming is the result of their personal revel in and expertise, as well as big research and practical utility inside the areas of innovation, top innovative performance, organization dynamics and interpersonal communique.